Sony Bravia - Play-Doh Bunny TV Ad
Posted on October 31, 2007 - Filed Under Media |
This is the third TV commercial of SONY Bravia and it has a lot of bunnies. They end it with a 30 feet tall red bunny. No, it’s not computer graphics.
A statement by Play-Doh on Sony-Bravia website goes like this:
“The third commercial for Bravia is the most ambitious piece of stop-motion animation ever undertaken. Devised by Fallon and shot over three weeks in New York, the commercial employed 40 animators from Passion and used 2.5 tonnes of modelling material.”
Passion Pictures are the one responsible for the ad. If you are curious how it is done, go to Sony-Bravia website and download the Making of. It’s 24.5Mb though but insightful. Worth watching.
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